Festive Joy Behind Every Door
92%
increase in sessions compared to previous period
+45K
email subscribers gained
+£50K
additional revenue generated
The Problem
With Christmas fast approaching, Hug Rug wanted to spread festive cheer with a Christmas campaign that would end the year with a bang. The challenge was to develop a big, bold campaign that would drive engagement with their existing customer base, increase brand awareness and boost conversions.
The Solution
A custom built 24 day interactive advent calendar that integrated seamlessly with Shopify’s backend. The advent calendar doors were developed to open only on the corresponding day of December, encouraging users to come back every day to see what new offer awaited them.
The Result
A successful festive campaign that spread excitement and cheer throughout December.
Users returned every day to see what was behind the next door, increasing sessions to the Hug Rug website by 92% compared to the previous period. Hug Rug’s email subscriber base grew by 45,000 users and revenue increased by £50K year on year.
Ninety days. Then decide.
Thirty days to uncover what’s costing you conversions. Sixty days to fix the priorities and measure the impact.
Then you decide whether we’ve earned the right to continue.
If we don’t find problems worth fixing in the first 30 days, you don’t pay for the audit.
"
Wonder Agency have really integrated with our business and treat it as if it's their own, they go above and beyond. They continue to do a fabulous job and are constantly making sure we're moving in the right direction.
- Lizzie M, Creative Director at Hug Rug