Outdoor sofa and table, featured on a case study on Wonder Agency's Shopify theme upgrade for Ruma

A Digital Home Upgrade

+300

web optimisations implemented

1

Shopify version theme update

The Problem

When the Shopify Online Store 2.0 upgrade rolled out, Ruma’s existing store theme fell behind and needed upgrading to the new architecture. Visually, the website wasn’t changing, so the challenge lay in replicating the entire theme structure while improving functionality where needed.

Outdoor sofa and and chairs in a garden, featured on a case study on Wonder Agency's Shopify theme upgrade for Ruma
Three lamps on a sideboard, featured on a case study on Wonder Agency's Shopify theme upgrade for Ruma
A desk and chair, featured on a case study on Wonder Agency's Shopify theme upgrade for Ruma

The Solution

The upgraded theme was built on a Shopify development store, replicating the existing website as closely as possible while implementing improved code changes as required.

Detailed documentation allowed Ruma to review differences between each site and finalise the features they wanted to keep. Final modifications were then made based on their decisions.

The Result

An optimised, high-performing Shopify store that allows Ruma to manage and make changes more efficiently. Improvements were made across the website, including an increase in Shopify Speed Score.

Additional functionality was built into the upgraded store, such as product bundling and swatches, providing Ruma with the ability to enhance upselling opportunities and boost conversions.

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Ninety days. Then decide.

Thirty days to uncover what’s costing you conversions. Sixty days to fix the priorities and measure the impact.

Then you decide whether we’ve earned the right to continue.

If we don’t find problems worth fixing in the first 30 days, you don’t pay for the audit.

"

Wonder Agency have really integrated with our business and treat it as if it's their own, they go above and beyond. They continue to do a fabulous job and are constantly making sure we're moving in the right direction.

- Lizzie M, Creative Director at Hug Rug

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