Nothing Beats A Jet2holidays App Migration
+500M
rows of data analysed & reported
+200
GTM analytics tags migrated
1
when two become one app
The Problem
Jet2 were looking to simplify the customer journey and create better cross-selling opportunities by connecting their Jet2.com and Jet2holidays apps together, two of their biggest digital touchpoints. The goal sounded simple, to merge both apps into one to deliver a seamless experience. But in reality, Jet2 faced a bigger challenge.
They needed to maintain the tracking and reporting across both platforms, while understanding if this strategic change would deliver the results Jet2 were aiming for.
The Solution
Over 500 million rows of data, seamlessly audited and turned into clear, detailed reports that gave the Jet2 team exactly what they needed.
Across Google Tag Manager and Google Analytics 4, we enhanced ecommerce tracking and implemented new tracking systems to ensure every interaction was captured and running smoothly.
The Result
Armed with new insights, the Jet2 team can now see exactly how customers search and shop, understanding the real impact the merging of apps has had on the business.
Those insights continue to drive ongoing optimisations, helping the Jet2 app perform better and improving customer experiences.
Ninety days. Then decide.
Thirty days to uncover what’s costing you conversions. Sixty days to fix the priorities and measure the impact.
Then you decide whether we’ve earned the right to continue.
If we don’t find problems worth fixing in the first 30 days, you don’t pay for the audit.
"
Wonder Agency have really integrated with our business and treat it as if it's their own, they go above and beyond. They continue to do a fabulous job and are constantly making sure we're moving in the right direction.
- Lizzie M, Creative Director at Hug Rug