Keeping on the Right Track
1
new website aligned with brand
7
comprehensive case studies produced
The Problem
Guided Rail needed a website refresh, without a full rebrand. The biggest challenge however wasn’t design, it was content. Technical jargon throughout the website made it difficult for users to understand the Guided Rails’ capabilities or the results they delivered.
The Solution
Starting with a website audit and competitor analysis, the content structure was defined to clearly communicate Guided Rail’s key solutions while optimising for SEO.
Case studies were redesigned to highlight key projects and demonstrate outcomes, allowing potential clients to easily understand the impact of the Guided Rail’s services.
Navigation and layout received a modern redesign for an intuitive user experience.
The Result
A modern, user-friendly website with seamless navigation and clear, accessible content that effectively highlights Guided Rail’s expertise and track record on key rail projects.
Seven new case studies were created, each clearly defining the challenges, solutions and results Guided Rail provided for each project.
“
Really pleased with the service provided by Wonder Agency. The agency listened carefully to my needs and wants, providing clear concise suggestions and advice as to how to take things forwards. Throughout the process of redeveloping the website, they provided me with great support with updates on progress throughout the work. The work was successfully completed on time and as agreed. I would highly recommend them.
– Neil A, Design Director at Guided Rail
