From Post to Page
1
minute updates for all UK horse racing results delivered to the site
40
live results updated a day on average
The Problem
Following the success of the Euros 2024 predictor, Betfred approached us with a new project for their Insights website. This time, the goal was to bring live horse racing results directly to their audience.
The challenge was to use an existing Racing Post API to deliver real-time horse racing results to their Insights website. This would give users instant access to race outcomes and key information, all while boosting Betfred’s organic search visibility during major racing events such as Cheltenham and Royal Ascot.
The Solution
A custom WordPress plugin that integrated seamlessly with the Betfred Insight’s website, both technically and visually.
We designed and implemented a SQL database, optimised to store and deliver data from the Racing Post API quickly and efficiently. Code was developed to retrieve horse racing results every minute, keeping the plugin up to date with the latest information. PHP templates were built to bring the design to life, fully integrating the plugin with the site.
Working with the Betfred Insight’s team, we implemented dynamic page titles and meta descriptions to optimise the site’s SEO and boost visibility during key periods.
The Result
A robust plugin that efficiently retrieves real-time horse racing results across UK events, giving Betfred Insights users instant access to the latest outcomes.
Users can follow races as they unfold and access detailed information within minutes of each result being released. Beyond live updates, the plugin maintains a secure archive of historical race data, ensuring users have continuous access to post racing information.
“
The team is friendly, approachable and their knowledge and experience means that they genuinely understand what we’re trying to achieve. They’ve developed a number of bespoke WordPress plugins that have added real value for our customers and boosted our search visibility. Their ability to work flexibly, meet deadlines and adapt quickly to changing priorities makes them a pleasure to collaborate with.
– Richard S, Head of Organic Performance at Betfred
Ninety days. Then decide.
Thirty days to uncover what’s costing you conversions. Sixty days to fix the priorities and measure the impact.
Then you decide whether we’ve earned the right to continue.
If we don’t find problems worth fixing in the first 30 days, you don’t pay for the audit.
"
Wonder Agency have really integrated with our business and treat it as if it's their own, they go above and beyond. They continue to do a fabulous job and are constantly making sure we're moving in the right direction.
- Lizzie M, Creative Director at Hug Rug