Ministry of Colours are a Yorkshire based business who specialise in providing events, parties and festivals across the country with bright and super-vibrant colour powder and accessories. From colour runs to Holi Festival to gender reveal parties, Ministry of Colours have provided fun to them all.
Their website and branding however didn’t reflect the fun and exciting nature of their products and we wanted to help change this. We began by working with the client to develop a new, strong brand identity that better reflected their organisation. This included refreshing their logo, brand guidelines and email marketing templates, alongside a complete website redesign.
While working on this project however, it became clear that there were some technical issues that needed addressing. So we put on our thinking hats and set out to refine the functionality of the website provide a better user experience for customers. Part of this included building a custom colour powder calculator and improving SEO and content across the website to drive more organic traffic.
Since the launch of their refreshed website, Ministry of Colours have generated £500k in revenue, a 68% increase on the previous year. We continue to work with Ministry of Colours on their sales and marketing strategy, the development of their website and their SEO efforts. We also work to optimise their paid media campaigns, helping to drive traffic to their website during busy times such as Holi Festival.
