Guided Rail is a Yorkshire based design and engineering consultancy, specialising in track and drainage solutions that aim to improve Britain’s railways. Guided Rail were seeking an agency to help them with a website redesign and content production, with a particular focus on developing their case studies.
While the client didn’t want a full rebrand, they wanted to update their brand with a more modern and fresh look. The content across the website required updating to better showcase what Guided Rail did and what their solutions could achieve, while also being optimised to resonate with a wider audience. We were excited for the challenge and were happy to get the project on track.
“Throughout the process of redeveloping the website, they provided me with great support with updates on progress throughout the work.”
Our content team carried out an audit of the existing content on the website before moving on to market research and competitor analysis. This helped us define a clear structure for the content, ensuring we were covering key messaging while also optimising for SEO. Particular focus was given to defining the client’s case studies, highlighting key achievements, challenges and the outcome, allowing potential clients to easily understand the impact of Guided Rail’s services.
After writing and finalising the content, the design process began. Keeping the user experience in mind, our design team optimised the website’s layout to make navigation easier and call-to-actions (CTAs) clearer. The design focused on including images from Guided Rail’s projects, showcasing the variety of work and innovative solutions they provide.
The project resulted in a modern and sleek website that is easy for users to navigate. It effectively highlights Guided Rail’s expertise and impact in the rail industry, while the refreshed content is easier for potential clients to understand and optimised for SEO.
The new case studies have become a useful website tool to showcase Guided Rail’s capabilities, offering a clear insight into the challenges they are able to overcome with their solutions. The client was very happy with the outcome of their website as well as the refresh of their brand, which they are now able to use across promotional materials.
“Really pleased with the service provided by Wonder Agency. Initial start-up meeting was requested to be face to face rather than on line which was a good sign and start. The agency listened carefully to my needs and wants, providing clear concise suggestions and advice as to how to take things forwards. Having supplied Wonder Agency with some key pieces of information and further thoughts, they were able to go away and start investigating my issues.
Following their initial review of the website we then had another face to face meeting to discuss options and ways in which value could be added. Throughout the process of redeveloping the website, they provided me with great support with updates on progress throughout the work. The work was successfully completed on time and as agreed. I would highly recommend them.”
Neil A. – Director at Guided Rail
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