As the UEFA European Championship 2024 approached, Betfred aimed to develop a Euros 2024 predictor game. This would sit on their Betfred Insights website to generate traffic and audience engagement in an aim to convert them into customers. Previously having run a World Cup predictor, the client wanted to produce a similar one for the Euros. However, it wasn’t as simple as just replicating the web page and changing the information as it required custom development. That’s where we came in.
We provided development services to build a custom WordPress plugin from scratch using custom PHP and Javascript which gamifies Euro 2024 for Betfred customers. Creating the plugin required in-depth knowledge of tournament rules which in turn made us Euro’s experts.
The final result required users to predict scores or randomise results to eventually predict a tournament winner. While England may not have succeeded at Euro 2024, our final result was a winner. The Betfred Euro 2024 predictor boosted traffic to their insights website and increased sign-ups during a key period.
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