Having a well designed and functional website is a great asset, but the excitement can soon wear off if you’re not attracting any visitors. Our team will ensure this never happens by helping you navigate the complex world of SEO. Google loves to roll out new updates and change their algorithm, making maintaining good search engine positions a constant battle. Staying up to date with these changes is our priority so we can help you optimise your content to suit the latest algorithm update and outsmart your competition.
We’ll carry out a comprehensive audit of your existing content, identifying potential optimisations and content gaps to improve your overall digital marketing strategy. Next, we’ll carry out keyword research to get a better understanding of the search landscape and spot the areas where you could be making the most impact. This will allow us to produce effective and engaging content that boosts your page rankings and keeps visitors coming back for more. You can be rest assured that this will be carried out with SEO best practices in mind, focusing on on-page and off-page techniques to ensure that your website remains compliant with the latest search engine algorithms and guidelines.
The online shopping experience has changed. Users are now looking for interactive displays (blame gen z and millennials!) before hitting ‘buy’. We see the sense in this though. Before committing to a purchase, you want as much information and advice on a product as possible and interactive content can help with this.
Our team will work with you to produce dynamic and creative content for use in digital marketing campaigns that is relevant to your brand, such as lookbooks, style guides, advent calendars and augmented reality try-ons. We can also provide advice on setting up digital storefronts, such as Etsy, and loyalty programmes to reward your customers and keep them coming back for more.
When it comes to growing your business, content is king. But keeping consistent with content, always coming up with news ideas and measuring its impact is a lot of work. Let us give you a helping hand with crafting a dynamic content strategy that’s guaranteed to pack a punch and drive the results you want from your digital marketing activity.
We want to help you attract new customers, keep them engaged and build lasting relationships through powerful content. Our content experts will build you a digital marketing strategy that focuses on key channels such as social media, your website, paid media platforms and email marketing, all with the aim of growing your brand presence. We’ll also set you up with clear brand guidelines and tone of voice, developing a detailed content calendar to help your internal marketing team stay on track with themes and messaging.
Sometimes you’ve got to spend some cash to make some cash. The best way to do this is by putting some budget behind your marketing efforts and placing these in front of new audiences. Whatever your business goal is – generating new leads, increasing brand awareness or driving sales – we’ll help you promote the right message to the right audience on the right channels.
Not every advertising platform is right for every business. We’ll take the time to understand your audience and product or service to identify the most effective paid digital marketing for your needs. Crafting compelling copy and visually attractive content will be our next step, ensuring the messaging appeals to your audience. Finally, we’ll regularly test, analyse and optimise your content and budgets to ensure your advertising efforts are always working their hardest.
If you’ve not considered email marketing as part of your digital marketing strategy, then you’re missing out. Probably quite a bit. Email marketing is one of the most powerful tools a business can use to connect with their audience, if not the most powerful. However, it’s something that needs to be done right. The average person receives around 121 emails a day. So capturing someone’s attention requires a strategic approach that goes beyond just sending out generic messages.
We can help you define this, building an email marketing strategy for you that achieves your goals and boosts brand awareness. We have experience producing engaging email campaigns that not only sound great, but look great too. We’ll also look at developing automated flows for your business, whether it’s B2C or B2B, to enhance the customer experience and drive growth.
Digital marketing refers to using digital channels such as social media, emails and pay per click (PPC) advertising to promote brand campaigns. These campaigns are designed to reach audiences across computers, mobile phones and tablets. Typical forms of digital marketing include SEO, content marketing, organic and paid social media and email marketing to name a few.
Think about how many people you know who own a mobile phone, laptop and/or tablet. Now think about how much time they spend on them. It’s a lot right? With so many people actively online and engaged with online platforms, it provides a lot of opportunities for brands to reach new audiences. Plus, digital marketing is incredibly versatile and constantly changing. While this means there’s a lot to keep up with, there’s always a channel or strategy that a brand can tailor to them in order to connect with customers.
This is why digital marketing should be a crucial part of your marketing strategy. No matter the size of your business, leveraging digital marketing is going to help you reach your target audience faster, more efficiently and in a much more personalised way,
Each digital marketing agency will offer different services depending on their specialities and experience. All agencies however will help you to improve your digital presence and refine your digital marketing strategy.
The most common services digital marketing agencies offer includes SEO, content creation, email marketing and paid media campaigns. Most agencies will allow you to pick and choose which services you want and which areas you need help with. They’ll then work with you to develop strategies and build brand awareness across these areas through impactful and engaging content.
We can’t provide a straightforward answer for this one unfortunately (sorry!). Digital marketing costs differ depending on your business, what budget you’re prepared to spend and the channels you’re using.
For example, some companies may be investing in paid media campaigns across multiple platforms, paying for influencer marketing and running email marketing campaigns simultaneously. They’re going to be paying more for their digital marketing than a company who is just focusing on organic strategies through content marketing and SEO. It all comes down to products and services you offer and what you want to achieve from your marketing.
Truthfully, there’s not much difference between ‘digital’ and ‘traditional’ marketing. All marketing is just marketing right? In reality, both aim to promote your brand and products/services to new audiences. The only difference is the channels that are used for both and approach taken. Digital marketing leverages online channels such as social media, websites and search engines to put brands in front of consumers. Traditional marketing however uses methods such as billboards, print, radio and TV.
Both have a broad reach, but how they interact with audiences can differ. Digital marketing allows for more detailed advertising, quicker results and a two-way conversation with customers. Traditional marketing is more of a one-way conversation with audiences and it takes longer to see results. Campaigns distributed on these channels however are more likely to leave a lasting impression and be considered more trustworthy by consumers.
Our honest answer is yes – digital marketing is most definitely required to promote your business. Regardless of your business size and industry, digital marketing is going to get your brand in front of the right audience and stay ahead of your competitors. How? Set up a chat with us and we’ll tell you everything you need to know.
