Christmas Content Marketing Tips For Small Businesses

Author: Lauren Halligan - Senior Communications Executive

Date: 16 November 2023

‘Tis to the season to be busy! We know that’s not how the song goes, but for those in marketing, that’s exactly how the Christmas season feels. But whilst these next couple of months may be busy, they’re also an exciting and fun time, allowing us to spread our creative wings and bring some holiday cheer to our marketing efforts. 

Now if you work at a marketing agency or for a large business, chances are you had your Christmas marketing activity planned in July. But for smaller businesses with in-house marketing teams, you may have found that the closer we get to the big day that you still haven’t gotten round to planning your Christmas content.

If this is your first Christmas producing seasonal content and don’t know where to get started or you’re looking for some extra tips and ideas to boost your Christmas content marketing, you’ve come to the right place!

Start planning now

You’ll be surprised at how quickly December will be here and you don’t want to be throwing content together at the last minute. Take some time out at the start of this month to plan any Christmas campaigns you want to run and if this will involve any extra planning or sign off, such as collaborating with another brand or running a giveaway. 

If you haven’t already, now is also a good time to plan your blog and social content and get a head start on producing any posts before the festive season arrives and the action builds up!

A man stood in front of a board covered in paper showing a project plan.

Tailor your written content

Speaking of blogs and social content, try and tailor as much of this around Christmas-related topics as you can no matter your industry. For those working in eCommerce and retail, gift guides are always popular and allow for the chance to boost your website's SEO, whether as a written blog or a virtual catalogue. Or perhaps focus your written content on how-to craft guides, which also allows for the opportunity to embrace some video content too.

For other industries, aim to write content based on guides and advice for the holiday season as it's bound to affect all businesses in one way or another. If you work in the IT sector for instance, produce blogs providing your readers with top tips to stay secure online during the holiday season due to the rise in cyber attacks. Or if you produce content for a food based business/restaurant, create content around the best food and snacks for Christmas time or festive themed recipes.

Get human on socials

Posting content focused around your people and your company culture is a great way to make your brand appear more human and what better time of the year to do this than Christmas. This could involve asking staff what their favourite Christmas movies, songs or snacks are and posting this on socials, encouraging followers to engage with the post and comment what their favourites are.

You can also show off all the festive activities happening in your office, such as the decorations, Christmas jumpers and office parties!

An office worker celebrating in a Christmas jumper.

Become creative with your Christmas campaign 

The Christmas season is the perfect opportunity to unleash your creativity and come up with memorable campaigns that resonate with your audience. This could include creating some interactive Christmas content, such as a 12 days of Christmas countdown, an advent calendar across your socials or website or some quizzes. To really drive user interaction, boost sales and have your audience coming back each day for more, offer discounts, promotions and giveaways on your products

You could even choose to create something physical for your festive campaign, sending handwritten Christmas cards to loyal customers or a branded advent calendar full of chocolate treats!

A red card on a table saying Merry Christmas surrounded by baubles.

The festive season is the prime time to get creative and shine with your marketing activity, even if you’re a smaller business. By starting to plan early, producing seasonal and imaginative content and showing off your brand’s human side this can help to boost your businesses sales or brand awareness at a peak time and connect more with audiences. 

If you’re looking for a further helping hand with your seasonal marketing and planning content, then get in touch. We love getting creative with ideas no matter the season!

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