Category: Google Analytics
How To Implement GA4 Consent Mode V2 on Shopify
Google’s Consent Mode V2 Deadline for Advertisers With the deadline of Google’s Consent Mode V2 rapidly approaching, advertisers may lose out on performance if this is not implemented by 1st March 2024. It will now be required to capture users’ consent if you use Google services for collecting data to build audience and remarketing lists. […] Read More
Goodbye Universal Analytics, Hello GA4
July 1st 2023. A date that marketers and web developers have been discussing for some time now, but why I hear you ask? Well, July 1st meant that Universal Analytics (UA) would no longer process data and will be replaced by Google Analytics 4 (GA4). GA4 has been around since October 2020 but the uptake […] Read More
How To Set Up Google Analytics 4 (GA4) Ecommerce Purchase Tracking in Shopify
Shopify has some built in features to help you set up tracking on your ecommerce site with Google Analytics. However, it doesn’t currently support GA4 which was released in October 2020 and has since become the default experience in the platform. Why Use GA4? GA4 is a big change on the previous Universal Analytics (UA), […] Read More
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