So you’ve got the raw data, but what does it all mean? Analysing data is just the first step in understanding the story it tells us. By interpreting your data, you’ll find out what is and isn’t working for your business.
We’re experts in Google Analytics, designing and implementing tracking solutions which will provide behavioural analytics insights to help you drive growth for your marketing activity. We have experience in providing data analytics in Leeds to large brands such as Jet2holidays.com and have tons of experience with ecommerce implementation and reporting.
We’ll take a deep dive into your data, to provide you with successful actions and pinpoint areas of improvement. Whether it’s your web data, paid media analytics or social media insights, we’ll leverage this information into actionable strategies to improve results and drive your business forward.
User behaviour and engagement insights are key to optimising your digital presence. By implementing tagging on your website and tracking user journeys, we can unlock the information needed to improve your digital strategy. Using trusted tools like Google Tag Manager, Google Analytics 4, Shopify Analytics and more, we can track the actions of your users to evaluate how effective your marketing channels are.
We can also identify what content is proving to be the most engaging for attracting visitors to your website, giving us the info we need to refine your strategy if required. Setting up online tracking tools however can be a minefield to navigate thanks to recent changes to regulations. Lucky for you, we’re pretty clued up on data privacy laws so you can rest assured that your data will be compliant with GDPR.
Once we’re clued up on your data, we can move on to building comprehensive reports and dashboards. But don’t worry, they won’t be full of overwhelming reports that are hard to read. We can turn your raw data into insightful visualisations that will provide you with an easy to understand overview of how your online channels are performing. You’ll be able to glance at complex data and find key metrics and trends in an instant, saving you from scrolling through sheet after sheet of data.
Is your website getting a lot of traffic but you aren’t seeing an increase in conversions? Let us help with that. We can work with you to analyse customer behaviour and understand what’s stopping them from clicking the checkout button. We want to prevent potential leads and sales from being lost by giving your website a thorough check-up.
Our CRO experts will identify any pain points in the user experience that might be causing them to leave without taking action. We’ll enhance design, content and functionality, conducting A/B testing to determine what works best for your audience. Whether it’s making a tweak to a CTA, adjusting page layouts or personalising content, our goal is to keep your audience engaged and take your content to the next level.
Think about all of the marketing channels you have. Most likely you’ve got a website and social media channels. You may be running paid advertising campaigns and sending out frequent marketing emails. All of these marketing channels generate and collect data.
Data analytics is the process of analysing this data to discover actionable insights and understand how audiences are interacting with your marketing efforts. Businesses can then leverage this information to optimise their marketing strategies and improve overall performance.
More than anything, data analytics is going to help with making more informed decisions for your business. It’s going to show what is and isn’t working for your marketing and help you to spot trends and patterns within vast amounts of data. These insights can then be used to make improvements and refine strategies if needed.
Also, by leveraging data analytics you will gain a better understanding of your audience and customers’ behaviour, learning what their preferences and pain points are. This information will help you to tailor your marketing efforts accordingly, making tweaks to your website or social media content for better engagement.
It’s important to understand what your business goal is and what you want to understand from your data. Do you want to know how many people are interacting with your brand? Or most likely, you’ll want to know how many leads/sales have been generated and where they’ve come from.
Tools such as Google Analytics 4, Shopify analytics and social media analytics are going to provide valuable insights into these metrics. You don’t need to be a data expert to use and understand the data these tools show, most are fairly straightforward and allow you to easily find the information you want. Although, being an expert certainly helps to get the most out of your data but don’t worry, that’s what we’re here for.
Examples of marketing data analytics vary depending on the platform and the objective of the campaign. The most common examples however include:
