rows of data analysed & reported
GTM analytics tags migrated
when two become one app
Jet2 were looking to simplify the customer journey and create better cross-selling opportunities by connecting their Jet2.com and Jet2holidays apps together, two of their biggest digital touchpoints. The goal sounded simple, to merge both apps into one to deliver a seamless experience. But in reality, Jet2 faced a bigger challenge.
They needed to maintain the tracking and reporting across both platforms, while understanding if this strategic change would deliver the results Jet2 were aiming for.
Over 500 million rows of data, seamlessly audited and turned into clear, detailed reports that gave the Jet2 team exactly what they needed.
Across Google Tag Manager and Google Analytics 4, we enhanced ecommerce tracking and implemented new tracking systems to ensure every interaction was captured and running smoothly.
Armed with new insights, the Jet2 team can now see exactly how customers search and shop, understanding the real impact the merging of apps has had on the business.
Those insights continue to drive ongoing optimisations, helping the Jet2 app perform better and improving customer experiences.
