Keeping on the Right Track

Guided Rail needed a website refresh, without a full rebrand. The biggest challenge however wasn’t design, it was content. Technical jargon throughout the website made it difficult for users to understand the Guided Rails’ capabilities or the results they delivered.

Starting with a website audit and competitor analysis, the content structure was defined to clearly communicate Guided Rail’s key solutions while optimising for SEO.

Case studies were redesigned to highlight key projects and demonstrate outcomes, allowing potential clients to easily understand the impact of the Guided Rail’s services.

Navigation and layout received a modern redesign for an intuitive user experience.

A modern, user-friendly website with seamless navigation and clear, accessible content that effectively highlights Guided Rail’s expertise and track record on key rail projects. 

Seven new case studies were created, each clearly defining the challenges, solutions and results Guided Rail provided for each project.