Jenkar Shipping are a Yorkshire based freight forwarding company who provide international shipping solutions to a variety of businesses. Jenkar came to us requiring help with a rebranding project and a website makeover. Their existing branding didn’t fully reflect who they were as a business and their website failed to make a lasting impression on users.
We needed to make their brand and digital presence more humanised, showing off the friendly teams that make up their business and putting a personal touch on their service offerings. Their digital marketing efforts and brand awareness were also in need of a boost and we were more than happy to help.
We began by carrying out market research and competitor and SWOT analysis to see how we could help Jenkar stand out and what strengths we wanted to target. This was going to help us define the key messaging for Jenkar.
Our design team then jumped to work, producing new brand guidelines and a website design that the client was thrilled with. The project then moved over to our web development team, who built a custom WordPress theme for the new website. We opted to build it via components, which allowed for greater flexibility and means that Jenkar can easily update and expand their website in the future without the need for a complete overhaul.
To further boost brand awareness, our content team worked to ensure all on page and off page SEO was optimised and relevant to increase Jenkar’s online visibility and attract new audiences.
The end result is a dynamic, user-friendly website that better reflects Jenkar’s messaging and brand. Users are now able to navigate the website with ease, making it easier to request freight quotes and discover useful information to streamline their logistic operations.
After launching the new website, we immediately noticed an increase in visibility and traffic. Key service pages have seen an 100% increase in views compared to previous performance and engagement time per user has increased by 50% across the website.
We continue to work with Jenkar to further develop their website features, optimise content and increase their brand awareness through paid media campaigns.
“Wonder is a great team of talented individuals who consistently go above and beyond. Since starting our journey with them, I have witnessed significant growth not only in Jenkar’s success but also in my own professional development through working with them closely. If you are looking to elevate your digital marketing, they are the team for you!”
Asa W
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