A Fresh Step Forward
45%
increase in overall revenue
40%
increase in Direct sessions
52%
increase in Organic Search revenue
The Problem
While Hug Rug is known for high-quality washable doormats and luxury washable rugs, their website didn’t reflect the quality and thought behind their products. The previous Shopify store felt outdated, making it harder to add new functionality and create engaging content.
The Solution
We developed a new Shopify theme featured around Hug Rug’s updated branding. Working with the client, we developed cleaner product pages, an improved navigation and a flexible content structure.
This allows for editorial blogs, lookbooks and personalised content to be crafted when needed, helping to showcase products and tell the brand’s story more effectively.
The Result
A transformed website that is easier to navigate, better reflects the quality and craftsmanship of the brand and has set the foundation for ongoing growth and optimisations.
“
Wonder Agency have really integrated with our business and treat it as if it’s their own, they go above and beyond. They continue to do a fabulous job and are constantly making sure we’re moving in the right direction.
– Lizzie M, Creative Director at Hug Rug
