Parity by Wonder – Managed Server-Side GTM Tracking
Every ad platform you run learns from your conversion data. If that data is incomplete, corrupted by bots, or blocked by privacy restrictions the algorithms make the wrong calls. Parity is our fully managed tracking and data accuracy service. We fix the data so the campaigns can do their job and you can get the results.
Get started – £250/mo
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We’ve noticed a lot of teams running paid media are working with data that’s been compromised by bots, ad blockers, or broken tracking they’re not even aware of. Parity fixes the foundation so every platform you run gets accurate, complete signals. Our aim is to level the playing field and give you the data to maximise performance and get the most out of your budget.
– Amy Lee, Director at Wonder
Level the Playing Field with Parity
Better data. Better results. No technical team required.
Better results ✓
Clean, complete conversion data means your ad platforms make smarter decisions. Better signals in, better campaign outcomes out. Lower CPAs, stronger ROAS and results that actually reflect what’s working.
Make your budget work harder ✓
Bot traffic and broken tracking waste budget two ways; direct spend on fake clicks and misdirected spend from algorithms learning the wrong lessons. Parity eliminates both. Every pound goes further.
Consent management integration ✓
Works with CookieYes, Cookiebot, OneTrust and others. Only consented data reaches ad platforms. Compliant by design.
Live bot detection reports ✓
Real-time report showing bot traffic caught, bots excluded before they reach your platforms, data integrity score and conversion protection log. Proof of value clients and stakeholders can see anytime.
Improved targeting ✓
Your ad platforms build audiences from the data you give them. Clean, enriched conversion signals mean they find more of the right people and fewer of the wrong ones. Better data in, better audiences out.
Fully managed by Wonder ✓
We host and manage your GTM tagging server. You never need a GCP account, billing setup or server access. Every Parity account runs on our infrastructure so when bot detection improves or ad platforms update their APIs, every client benefits automatically.
£250 per month*. Setup fee waived!
*Plus VAT. Up to 25M requests, anything above we’ll provide custom pricing
No minimum term. No technical team required on your side. Every account includes the full Parity stack, set up and running within days. To get started, fill out your email below and we’ll send you the next steps:
Still Not Convinced?
What You Get
- Clean, verified conversion data flowing to every ad platform you run
- Up to 30% more conversions recovered vs client-side tracking
- Bots excluded before they corrupt your bidding algorithms
- Enhanced conversions enriching every event with first-party data
- Consent management built in from day one
- A live dashboard your clients or stakeholders can see anytime
Cost Of Waiting
- Every month your platforms learn from incomplete or corrupted data
- Bot traffic silently inflating conversion counts and misdirecting budgets
- Ad blockers stripping out tags before they fire, leaving gaps in attribution
- Campaigns optimising toward the wrong audiences based on false signals
- CPAs drifting upward for reasons your current reporting cannot explain
- Clients and stakeholders questioning performance when the real problem is the data underneath it
Clean data. Better campaigns. Up and running within days. To get started, reach us directly at parity@wonderagency.co.uk
Parity FAQs
How much does Parity cost?
Parity is £250 per account per month, collected by direct debit. There is no setup fee, no minimum term and no long-term commitment. If you want to cancel, let us know and we will stop your server instance and close the account.
What is server-side tracking and why does it matter?
Server-side tracking moves your tag firing from the user’s browser to a server you control. Ad blockers, browser privacy restrictions and cookie limitations can no longer interrupt your data. Events reach your ad platforms completely and accurately.
How is Parity different from setting this up ourselves?
Setting up server-side tracking correctly on Google Cloud requires significant technical expertise and ongoing maintenance. Parity handles the entire infrastructure so you do not need a developer, analytics or GCP specialist. You get the same result without the overhead.
Who hosts and manages the GTM tagging server?
Wonder hosts and manages the GTM tagging server for every Parity account. You do not need a Google Cloud account, a GCP billing setup or any server access at all. The infrastructure runs entirely on Wonder’s side. When we update bot detection logic or ad platforms change their APIs, every Parity account is updated automatically with no action required from you.
Which ad platforms does Parity protect?
Google Ads, GA4, Meta, Pinterest, and TikTok. All protected from a single server-side filter layer simultaneously.
Does Parity work with our existing consent management platform?
Yes. Parity integrates with CookieYes, Cookiebot, OneTrust and most major CMPs. Only consented data flows through to ad platforms.
What does enhanced conversions mean and is it included?
Enhanced conversions enriches your conversion events with first-party customer data such as email, name and phone number, improving match rates and attribution accuracy. It is included as standard with every Parity account. To get the most from it, conversion events ideally have a data layer configured to pass customer data through. If that is not in place, we can configure this through the server-side setup in most cases.
How quickly can we get started?
Most accounts are live within days of onboarding. There is nothing to build or configure on your side.
Is there a minimum contract term?
No. Parity is £250 per account per month with no minimum term. Cancel anytime.
Can I use Parity under my own brand for clients?
Yes. White label is available. Your clients see your dashboard and your name. Get in touch to discuss.
Do I need existing server-side GTM in place?
No. Get in touch, we will assess your current setup and advise on the fastest route to accurate data.
Do I need Google Tag Manager already set up?
No. GTM is not a requirement to get started with Parity. Our setup covers the server-side implementation. If you do not have GTM in place or need your web container configured, we can help with that separately. This may come at an additional cost depending on your current setup.
Do I need consent tracking already in place?
No. Consent management is not a prerequisite. Parity includes integration with major consent management platforms as standard. If you do not have a CMP in place yet, we can advise on the right solution and help with implementation separately if needed.
Do you offer a referral fee for partners?
Yes. We offer a 20% referral fee for approved agency and freelance partners who introduce clients to Parity. For every account referred that signs up, you receive 20% of the monthly fee for as long as that client remains active. Referral fees are reviewed annually and are subject to change as detailed in our partner agreement. Get in touch at parity@wonderagency.co.uk to apply to become a partner.
Does Parity cover the full server-side implementation?
Yes. Parity covers the complete server-side tracking setup including bot detection, enhanced conversions, consent management integration, data pipeline and the live reporting dashboard. You do not need any existing infrastructure in place. If there are additional requirements specific to your setup, we will discuss those during onboarding.