increase in overall revenue
increase in Direct sessions
increase in Organic Search revenue
While Hug Rug is known for high-quality washable doormats and luxury washable rugs, their website didn’t reflect the quality and thought behind their products. The previous Shopify store felt outdated, making it harder to add new functionality and create engaging content.
We developed a new Shopify theme featured around Hug Rug’s updated branding. Working with the client, we developed cleaner product pages, an improved navigation and a flexible content structure.
This allows for editorial blogs, lookbooks and personalised content to be crafted when needed, helping to showcase products and tell the brand’s story more effectively.
A transformed website that is easier to navigate, better reflects the quality and craftsmanship of the brand and has set the foundation for ongoing growth and optimisations.
– Lizzie M, Creative Director at Hug Rug
